Sunday, April 1, 2012
Meizitang abc acai berry in their offices
People are rediscovering the social importance ofmeizitang. Above, consider the product competitive strategy, the cost of national policies, consumer willingness to pay, competitors such as the various elements, we believe that a reasonable price can be 375 - 337 yuan / month (ie 355 yuan plus or minus 5%) . Domestic drugs is now the State Planning Commission bargaining system, Abbott agreed to in the market in 2001, the retail price of 198 yuan /: Box / 14, not bargaining, "the retail price is still nominally counter 198 yuan / 'flute / 14, the average monthly cost of treatment is about 410 yuan. Greater access to the expected price, in order to resolve this contradiction, and to maximize sales, we need to develop a revised price system.
meizitang becomes a very special way of sharing the experience of losing weight. The revised prices to consumers' willingness to pay the same "to approve the conflict between the retail price can be considered as follows: l The number of discount quantity discount refers to the discount given by the seller because of the large number of the buyer. Customers can get a certain number of gifts such as a purchase of the dose of 2-3 months. This approach is particularly suitable for very identity, and loyalty of customers on the efficacy of Novo America Pavilion. In this way does not need to increase the company too much financial burden to the final consumer is equivalent to the value of the cash discount.
The cash discount cash discount is a price discount for timely payment of your account to purchase. This approach applies to sales channels middlemen such as pharmacies. "This is still in a vulnerable position after the brand, these middlemen are more willing to receive cash rather than quantity discounts, direct access to cash do not need to bear the pressure of selling more inventory. Like so many people in other countries, many Chinese are trying to usemeizitang.373 season discounts generally refers to a discount to those who purchase non-seasonal goods or services the buyer by the seller. But here we should be doing exactly the opposite. Sales of diet pills has obvious seasonal, usually from April to October is the peak season.
The rest of the month off-season. Consumers often its off-season is still "high efficacy of identity, the more loyal to the brand, thus the lower elasticity of demand but are not given or less to give the discount will continue to use. During the peak season, the surge in demand, given the seasonal discounts can significantly expand sales. 4-channel pricing on the hospital channel set higher price, because in the hospital at their own expense to buy diet pills are often able to get the additional lack of medical care, so they are not sensitive to price; is scheduled to lower the price of retail pharmacy channels. People can eatmeizitang in their cars.
Location pricing refers to the same product in different locations to develop different sales prices, even if the cost of this is no big difference. Such as retail pharmacies located in the high-end business district can be set at a higher price, because higher income buyers out of these places, you can also help to shape the image of the "high-end brand. 4.3 promotional strategy for promotion by the way staff or personnel, delivery of goods or services to target customers exist and its performance characteristics and other information to help consumers recognize the benefits of the goods or services. People can also eat meizitang abc acai berry in their offices.
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